Threshold Brands

A doorway to a better life.

Founded in 2021, Threshold Brands is a collection of franchise service companies. Its network of 400+ franchise locations spans 6+ brands.

I collaborated with Black Coffee to develop the parent company’s name and logo, then built the brand’s identity and guidelines.

  • Graphic Designer
    Brand Designer

  • Brand Launch
    Naming & brand strategy
    Brand & visual identity systems
    Print & digital design
    Illustrations
    Asset management
    Vendor management

  • August 2020 – December 2021

  • James Doyle - VP of Marketing
    Troy Castillo - Brand Marketing Coordinator

Process

I developed a design system to maintain a cohesive style throughout every touchpoint. This system consists of icons highlighting the franchise ownership experience, patterns invoking the modern-day home, and responsive illustrations to represent larger header graphics. With each tier, detail and style components increase.

Result

The project concludes with a call to action rooted in the pursuit of business ownership, encouraging potential franchisees to learn how they can have a positive impact on the health of their community.

Previous

CBRE
Next

Experi-Men